About Sam
Achieving financial resilience opens the door to choice, opportunity, and ultimately, freedom.
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Our collective purpose is to empower people to become financially resilient, so that they can always pursue their dreams
Money anxiety is common in many New Zealand households. Despite how critical financial literacy is to our overall wellbeing, it is a subject oft neglected by the education system. Parents, who are often poorly equipped to teach their children on the subject, are the primary dispensers of financial knowledge and habits.
The impact of this ‘fend for yourself’ approach has made achieving financial resilience far more difficult than it should be; New Zealanders have some bad money habits! But these bad habits have consequences – unnecessary struggles, embarrassment, shame, stress and worry.
Since 2020 Sam has been quietly addressing how to turn this around. As the problem itself is multi-faceted, so too is the solution…
PHILOSOPHY
Mission
Vision

Experience
A-Perform
In addition to overseeing the growth and development of A-Perform, Sam provides coaching and mentoring services to SME start-ups and established businesses seeking to grow their revenue and improve performance. Sam’s specialty area is financial advisories but he also works with a wide range of businesses.
Smart Adviser
While Sam is a financial planning and investment specialist, he also provides advice on business and personal risk (insurance), Kiwisaver and mortgages / debt management. At Smart Adviser, Sam has trialled many different options to create a client focused, high performing business. These learnings are now shared through A-Perform.
Apex Advice Group
ASB Bank
Westpac
MARAC Finances Ltd
NDB Bank
Deutsche Bank
Strategic Analysis
Development Experience
Enterprise Solutions

2015
Sam Kodi establishes his own SME financial advisory business trading under his own name. Focus is on providing a holistic approach to financial advice.
2016
Sam Kodi ‘s business success sees him awarded Top of the Table status with MDRT, the international Premier Association of Financial Advisers. This award places Sam in the top 1% of financial advisers worldwide.
2020
A-Plan is incorporated with NZ based and international investors on board. Development work on a holistic personal and household financial management solution commences with an international team of specialist salesforce developers working on the project.
2021
Sam Kodi initiates development of a Business Intelligence tool (FinBIT) for use by SME financial advisers to improve business visibility and decision making.
2022
“Sam Kodi” is rebranded to “Smart Adviser” following a period of rapid client base expansion. Sam is again awarded Top of the Table status. FinBIT is successfully adopted by Smart Adviser.
2023
A-Perform Ltd is incorporated and partners with Philippines based company Guild Solutions Inc. to provide off-shore workforce solutions to A-Perform clients
2024
A-Optimal IT Ltd is incorporated with international and NZ based investors on board. A-Optimal IT partners with A-Perform to provide software solutions and IT support to A-Perform clients. Sam is awarded Top of the Table status for the third time
2025
A-Plan is coming...


Achiever



Financial & Retirement Planning

Financial Advice

Mortgages & Loans

Investments & Kiwisaver

Personal Insurances

Business Protection
Get to Know the Incredible Individuals Behind our Company.

The Family Herrington
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What Our Customers Say?
John S.
Rachel M.
David P.
Anita R.
Dylan R.
Grace H.
Tom V.
Clients Trust Sam Kodi.
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.
Let’s Collaborate with Us!
From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.